Iconic Frozen Yogurt Brand Enters New Chapter of Growth in the Middle East DOHA, QATAR (December 17, 2024) – TCBY, one of the original and most iconic frozen yogurt brands, has announced a new franchise agreement with Sterling Restaurants, marking a significant step in the brand’s international growth. Sterling Restaurants, a subsidiary of Al Muftah Group, brings over 40 years of experience in managing TCBY locations in Qatar. The agreement outlines plans to open over 10 new TCBY locations across Qatar in the next five years, with the first set to open in 2025. Sterling Restaurants aims to modernize the TCBY experience and introduce regional flavors, aligning with Qatar’s National Vision 2030 for economic and social progress. “We’re excited to strengthen TCBY’s presence in Qatar and cater to the growing demand for premium frozen yogurt,” said Seamus MacTreinfhir, CEO of Sterling Restaurants. Joe Lewis, CEO of Famous Brands International, parent company of TCBY, added, “Sterling’s legacy and commitment to TCBY has been invaluable. This expansion highlights our long-term growth strategy, with the Middle East as a priority region.” TCBY, known for its wide variety of frozen yogurt flavors and treats, continues to grow internationally, with plans for more locations worldwide. For more information, visit AlmuftahSterling.com or TCBY.com.